Physiotherapist Peggy Opitz came to us with a concrete idea for maintaining her existing clientele and acquiring new customers: funny quotations from her everyday practice published as a set of postcards doubling as vouchers. We complemented the humourous text with eye-catching, full-surface illustrations so that the "want to have" effect in the end product is doubly effective. We deliberately chose an innocent illustration style as a contrast to the raunchy content of the slogans. The postcards were so well received by the patients that we immediately followed up the project with a second series and a wall calendar!
Existing Customer Care
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Funny quotes from everyday practice paired with colorful illustrations decorate the postcard series. A pretty, witty, and effective advertising medium!
Gentle Balance
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We deliberately designed the illustration style to be innocent as a counterbalance to the raunchy content of the sayings.
Calendar Illustration
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The illustrated postcards were appreciated by patients so much...
...that we had to follow up immediately with an exclusive wall calendar as a Christmas gift!
Illustrated Series
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Peggy Opitz collected the witty sayings in her many years of practice. Here is the whole range of illustrations and phrases as a postcard series.
