The target group for this low-barrier guide is Leipzig event organizers. They often have too much on their plate and too little time to deal with the issue of sustainability when planning events. That's where our guide comes in: It breaks down complicated issues in a simple, compact and visually appealing way, gives operational tips for real (!) daily business and is always quickly at hand due to its practical pocket format. We provided conceptual advice, took over the entire editorial design, developed an illustration style and supervised the production.
City of Leipzig
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Seriousness often reaches people better when it is transported easily. For example, when it comes to sustainability in the planning and implementation of events. Here, the city of Leipzig commissioned us for the editorial design of their new guide.
Citizen communication
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This brochure is about citizen communication. More precisely, not about any citizens, but about the target group of Leipzig organizers. You can find the complete guide here.
Layout concept
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Editorial design first begins in a conceptually consultative manner. We recommended breaking down and shortening the original text to a few compact content elements, which we then designed.
Paper choice
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The theme of sustainability is carried throughout the brochure, including paper choice and 2-color printing.
Illustrations
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They help to lighten up text content, strengthen positive emotions and anchor messages better in the memory.
Basic design idea
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For the editorial design of the brochure, we explored the corporate design boundaries of the city of Leipzig and made the whole thing "artsy". Especially through font, colors and the playful-natural illustration style.
Checklists
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Practical, useful and quickly at hand! The pocket-sized brochure is always handy in your jacket or pocket and has several checklists for the real (!) Daily Business of the organizers.
