We developed a low-barrier corporate design for the Coordination Office for Equal Opportunities in Saxony by reducing the old design to its core elements and bringing them into focus. Instead of bulky figurative marks, there is now a word mark around the newly introduced KCS abbreviation. This helps the quick, doubtless grasping. Furthermore, we reduce to a strong color, which is used positively and negatively. This ensures high contrast (for people with visual impairments) and more eco-efficient printing conditions. Icon graphics in the style of the logo loosen up the whole. We also place special emphasis on physical tangibility of analog products through natural papers, special colour, cutout and Braille.
Overcoming barriers
⬤
We develop a barrier-free corporate design for the Coordination Office for Equal Opportunities in Saxony. That's where equal opportunities begin!
Logo
⬤
We turned the old figurative mark into a new, catchy word mark with an acronym.
Colors
⬤
All corporate design elements are clearly presented in the manual.
Brand relaunch
⬤
We reduced the old corporate design to its core elements and developed a new, low-barrier appearance that even takes sustainability aspects into account (through color and font selection).
Print products
⬤
The new, low-barrier corporate design places particular emphasis on the physical experience of analog products through natural papers, special color, cutouts and Braille.
